That's a windows splash screen, not a splash screen when booting a Linuxcnc install disk.
Download this program and install, after reading the whole page.
win32diskimager.org/
When you insert the USB stick you want to make a Linuxcnc bootdisk don't let windows do anything if it cant read your USB stick, windows does not be able to read the USB stick.
Run the Program you just installed.
Select the image, the image you have confirmed the md5sum is good, if not download it again and check again. I'm not a windows user so you'll have to search how to check the md5sum under windows. Also select your USB drive, do not select a hard disk.
Write the image to the USB stick.
If windows complains about not being able to read the disk DO NOTHING. Everything is ok.
Reboot the computer and select USB boot. If you are going to install make sure you have enough space on your disk or have an unused disk available for Linuxcnc.
I recommend this tool as all it does is copy form the image file to the usb stick byte for byte. It doesn't try to be fancy, it does exactly what is required to create a bootable USB Stick from the image.